Week after week of studying, I keep finding myself so inspired! The marketing world is alive with opportunities and I am so excited to see where it takes me. This week we were talking all about social media marketing for small businesses. I found this week especially relevant as I currently work for a small business.
What I Learned/Took Away
“Social media is word-of-mouth on steroids” (Waxman, 2016, Introduction para. 2) I love this quote because it is so true, especially in the business world. Before purchasing a product online, I always read all the reviews so that I know I am ordering a quality product and hopefully won’t experience cognitive dissonance. Online reviews, testimonials, comments and likes are all forms of word-of-mouth that can either help or hinder a business.
One of the biggest takeaways I am learning from the videos is that with social media marketing, it is all about your customers. You must reach them in the places that they are already in, instead of going somewhere and having them come to you.
Martin Waxman also spoke about the value of using a website like “Hootsuite” to gather all your profiles from different platforms onto one site. This is a helpful way to manage all your online profiles and set up a content schedule. Hootsuite makes it easy and organized for businesses to manage all their online profiles in one spot.
Section two of the Lynda videos were all about strategy development. I learned that “likes aren’t effective goals because they are too ephemeral” (Waxman, 2016, Section 2 para. 4). This is interesting to me because I thought it was all about likes. If your picture gets more likes, it must mean you are more successful. However, this is not the case, likes are very easy to achieve and they aren’t necessarily the call to action a business should be looking for.
One of the overarching themes of social media marketing is goal setting. If you don’t have SMART (specific, measurable, attainable, realistic and timely) goals set, you won’t know if you’re successful or not. If you have goals, and strategies to reach these goals, you will be more focused and more successful. In the Groundswell book, Charlene Li and Josh Bernoff came up with a great acronym for planning: POST. People, Objectives, Strategy and Technology. (Bernoff & Li, 2011, p. 67). This explained is essentially who are your customers and what are they ready for, what are your objectives, how will you reach those objectives and what technological platform will be used. This is a great framework for planning social media marketing campaigns.
Benefits for a company I may wish to work for
I think goal setting and objective planning is important and useful for every business. If you have clearly designed goals, they will steer your campaign in the right direction. I also think it is important for businesses to know all the nuances of the social media platforms they choose, each one uses its own language and businesses must be willing to adhere to those languages, while still getting their message across.
Waxman, M. (2016). Social Media Marketing for Small Businesses. Lynda [tutorial video]. Retrieved from https://www.lynda.com/Facebook-tutorials/Set-your-social-media-goals/471976/518633-4.html
Bernoff, J, & Li, C. (2011). Groundswell: Winning in a World Transformed by Social Technologies. Boston, Massachusetts: Harvard Business Review Press.
Zakkas, S. (2012). Facebook Marketing Tips 2012. Retrieved from http://infographicsmania.com/facebook-marketing-tips-2012/
I found this great infographic for Facebook survival tips! I thought it was full of helpful reminders and unwritten rules.